The company (based in the US, but active around the world--including the UK, Spain, Canada, Australia, Israel) www.integratedpaving.com
Their products basically divide into two groups. "Streetprint" is more of an imitation brick and paving sprayed through a stencil, leaving the grey tarmac visible in the gaps where the rendering would be. "Duratherm" is in effect the opposite...a thermoplastic stencil that suggests colour 'rendering' and leaves the tarmac to show through, making 'bricks'of the tarmac.
Click links to see:
Standard Duratherm patterns
The project gallery, a mixture of Duratherm and Streetprint treatments
This product must be professionally applied using specialist machinery, so it's a fairly far cry from DIY, and pricier. However, it would certainly last a whole lot longer than any paint.
